200,000 mortar pads per day
At maximum capacity utilization, the Upper Franconian mortar manufacturer would thus be able to produce around 200,000 mörtelpads per day in the future. In purely mathematical terms, this would allow 66 single-family houses to be built every day in the standard exterior wall formats of 42.5 and 36.5 centimeters and the standard interior wall formats. Looking ahead, Franken Maxit considers the delivery of around 50 million pads within one calendar year to be realistic. This number corresponds to around 16,660 single-family houses.
maxit also wants to look beyond the horizons of Germany: "First and foremost, we supply the domestic market with our production - and we are nowhere near finished with that. Nevertheless, we are also thinking about where good marketing opportunities for the mortar pad in other countries" explains Marketing Manager Reinhard Tyrok. Trademark protection for the mörtelpad has also been applied for internationally and the European patent is underway. In addition, the simple use of the pad definitely qualifies it for use across language and practice boundaries. According to the company, around 200 construction companies are now trained in the correct processing. maxit uses their feedback from the construction site for constant optimization: Currently, maxit is working on a new version of the watering system that is also delivered, for example.